Both tools help you track your brand online. Here's how they stack up on AI, pricing, and workflow.
| Feature | Tracky | Mention |
|---|---|---|
| Starting Price | $29/mo | $41/mo |
| AI Sentiment Analysis | Contextual AI with confidence scores | Basic sentiment detection |
| Smart Importance Scoring | AI-powered, 1-10 scale | Not available |
| Trend Detection | AI narrative reports + topic clusters | Basic trend charts |
| Competitive Intelligence | Full dashboard with share of voice | Limited competitor tracking |
| Agency White-Label | Full branding: logo, colors, reports, portals | Limited |
| Client Portals | Dedicated read-only access | Not available |
| Sources Monitored | 15+ platforms including review sites | Social, news, blogs |
| Free Trial | 7 days (Pro access) | 14 days |
Mention focuses primarily on social media and news. Tracky adds review site monitoring (Trustpilot, Yelp, Google Reviews, G2) — critical if customer reviews impact your business.
Mention uses keyword and boolean-based alerting. Tracky adds AI importance scoring, so you're alerted based on the actual impact of a mention, not just whether it matches a keyword.
Mention offers some team features, but Tracky was designed for agencies from the start — with white-label dashboards, client portals, and branded PDF reports included in the Agency plan.
Mention includes social media publishing and scheduling features that Tracky does not offer. If you need monitoring + publishing in one tool, Mention may be a better fit for that specific workflow.